If you’re figuring out how to get more patients through the door, you’ve probably figured out that an excellent reputation is step one. But reputation alone can only get you so far. The next step is showing up where people are searching, giving them enough information, and making it easy to book before they click away to someone else.
The good news is that you probably don’t need a marketing agency or a separate subscription to do this. A lot of what it takes is already available in Jane.
Start with a solid first impression (and a solid website)
Your website is the first thing a prospective patient looks at before booking. If it’s out of date, missing your current services, or slow to load, many of them won’t reach out at all. They’ll just keep scrolling.
This isn’t really a website problem. It’s a time problem. Most clinic owners don’t have a dedicated person keeping their site current as services change and practitioners join or leave, so updates like these often fall behind.
Jane Websites was made to be there when you can’t. It’s a website builder built specifically for health and wellness clinics that connects directly to your Jane account and keeps your website up-to-date for you. It syncs your staff profiles, services, disciplines, and location information automatically, so when something changes in Jane, it changes on your website too.
And this can make a real difference for new patients. When your clinic website stays up-to-date, patients will always have a clear and accurate picture of your practice before they book.
If you want to see what that looks like in practice, you can look to Tricia Wright at Arnica Counselling. The year she switched to Jane Websites and invested in SEO, her practice saw a 55% increase in patient growth. The full story is worth a read: How One Counsellor Used Jane Websites and SEO to Grow Her Business.
Jane Websites can be added on to any Jane plan. Learn more about Jane Websites.
Nearly 1 in 5 appointments are booked after hours. How do you show up for them?
Jane’s own research shows that nearly 20% of appointments are booked after hours or on weekends. That’s a meaningful number of patients trying to reach you when no one’s there to pick up.
Online booking solves that, but it also does something quieter: your booking page becomes a marketing surface. It’s where patients read about your practitioners, review your services, and decide whether they want to trust you with their care. A well-set-up booking page, with clear service descriptions, a good photo, and an outcome-focused bio, does a lot of that convincing on your behalf.
Jane’s online booking lets patients schedule appointments 24 hours a day from your website, your Google Business Profile, or anywhere else you share your booking link. You control which services are available, which practitioners appear, what information patients provide, and how the page is branded.
Online booking is available on Jane’s Practice and Thrive plans. Learn more about Jane’s online booking.
Your Google listing is already getting traffic. Are you capturing it?
Most patients start looking for a health practitioner on Google. If your listing shows up but there’s no clear next step, you’re asking a busy person to figure out what to do with that information. Most won’t.
Reserve with Google is an integration between Jane and your Google Business Profile. Once enabled, it adds a “Book Now” button to your practice’s listing on Google Search and Google Maps. When a patient clicks it, they’re taken directly to your Jane online booking page.
Your services and practitioners also appear on the listing itself, synced from Jane, so patients see what you offer before they even click through.
Since launching in December 2024, over 3.6 million appointments have been booked through Jane’s Reserve with Google integration. Nearly 500,000 of those were first-time patient bookings.
That’s a lot of clinics shortening the distance between “I found you on Google” and “I booked an appointment.”
Reserve with Google is available on Jane’s Practice and Thrive plans, at no additional cost. Learn more about Reserve with Google.
Reviews don’t build themselves, and patients are checking
According to Dr. Justin Rabinowitz, a chiropractor who spoke at a recent Jane community session, 72% of patients check reviews before booking. A practice with no visible reviews is asking patients to take a leap that they can just as easily avoid by choosing someone with forty positive ones.
Most practitioners know reviews matter. Fewer have a consistent way to actually collect them.
Jane’s Ratings and Reviews feature sends patients an automated survey after their appointment. With your permission, their responses can be directed toward your Google Business Profile. Done consistently, this builds the visible credibility that new patients are looking for before they commit.
There’s one important thing to note: rules around patient testimonials vary by jurisdiction and professional regulatory body. It’s always best to confirm what applies to your practice before enabling patient-facing reviews. Jane’s Ratings and Reviews FAQ has more detail by region.
Ratings and Reviews is available on Jane’s Thrive plan. Learn more about Ratings and Reviews.
What it looks like when these tools work together
Picture a Tuesday afternoon. A patient in your city searches for a physiotherapist on Google. She checks your website to understand who you are, and finds all the current information about your service and your team. Back in Google search, your listing appears with a direct booking button and your services listed underneath. She clicks “Book Now,” lands on your booking page, picks a service that matches what she’s dealing with, and books.
Three days after her appointment, she gets a short survey. She leaves a four-star review on your Google profile.
The next person searching finds that review.
You didn’t do anything that day except show up consistently in the right places. That’s the point. These features don’t replace good care or word-of-mouth. They make sure that when someone goes looking for you, they find enough to feel good about reaching out.
If you want to go deeper
The features covered here are a starting point. If you’re thinking more broadly about how to choose the right marketing approach for your practice, this Front Desk Digital article dives into what actually worked for seven different practice owners.
And if you’re more interested in how Jane’s marketing features would work for your specific setup, you can book a demo and a member of our team can walk you through it.
FAQ
What marketing features does Jane include?
Jane’s built-in marketing features include online booking, Ratings and Reviews, and Reserve with Google, which adds a direct booking button to your Google Business Profile. Jane Websites is available as an add-on to any Jane plan.
What Jane plans are Jane’s marketing features available on?
Jane’s Pricing Page breaks down each plan, its price, and what’s included. You can also find optional add-ons and a pricing calculator there.
What is Reserve with Google, and how is it different from just having a Google Business Profile?
A Google Business Profile shows your practice in search results. Reserve with Google adds a “Book Now” button to that listing and routes patients directly to your Jane booking page. Your services sync from Jane to your profile automatically.
How much does Reserve with Google cost?
Jane includes Reserve with Google at no additional cost on eligible plans (Practice and Thrive). Some other booking platforms charge a per-appointment fee through this integration. Jane does not.
Does Jane have a website builder?
Yes. Jane Websites is a clinic website platform built to sync with your Jane account. It keeps your services, staff, and booking information current automatically, and it’s available to Jane customers as an add-on. You can find more information about pricing on Jane’s Pricing Page.
How do I get more patients without a marketing agency?
Start with the tools you already have. Make sure your booking link is live on your website and Google listing. Enable Reserve with Google if you’re on an eligible plan. Set up Ratings and Reviews to collect patient feedback consistently. And treat your booking page as a marketing surface: clear service descriptions, a practitioner photo, and an outcome-focused bio do a lot of work before a patient ever contacts you. Most of the gap closes before any outside spend is needed.