Getting Started

Before you get started, make sure you have the following set up:

• Google Ads Conversion Action — You'll need a conversion action configured for a server-side setup in Google Ads before connecting it to Jane. How to Set Up a Google Ads Conversion Action

Instructions

To add a Google Ads tracker to your Google Tag Manager integration in Jane, follow these steps. Once complete, your Google Ads campaign will be listed on the Google Tag Manager integration page.

1. Go to Settings > Integrations.
2. In the Google Tag Manager integration, click Get Started.
3. Click Add a tracker.
4. Choose Google Ads.

📣 Heads up: You can only have one conversion action linked at a time.

5. Enter your Google Ads Customer ID. To find this:
   • Log in to your Google Ads account.
   • Copy the 10-digit number in the upper right corner of your screen.

🩵 Jane Tip: When entering your Customer ID in Jane, the hyphens will be removed automatically.

6. Enter your Google Ads Conversion ID. To find this:
   • In your Google Ads account, go to Goals > Summary.
   • Click the down arrow next to your conversion goal.
   • Click on the conversion action you created.

6. • In the browser URL, copy the 9- or 10-digit number after "ctId=".

7. Enter a Conversion name. This is how the campaign will be labelled in Jane.
8. Click Next.
9. Grant Jane's server access to your Google Ads account by following the steps in the pop-up.
10. Click Done to close the pop-up.

What to Expect

Your Google Ads campaign name will be listed in Settings > Integrations > Google Tag Manager. Conversion and ad attribution data will be sent to Google Ads within 24–48 hours of adding your tracker.

Important Notes

• Jane strips PHI and PII from all patient data before it is sent to Google.
• You can only link one Google Ads conversion action at a time.

Related Guides

• Google Tag Manager Hub
• How to Set Up a Google Ads Conversion Action
• What will I see in Google Ads after setting up Google Tag Manager?
• How to Add a Google Analytics Tracker