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How to Add a Google Ads Tracker

  1. Integrations
  2. How to Add a Google Ads Tracker

    3. 4 min read
Staff Access Level: Account Owner
Jane Plan: Legacy or Thrive
Add-on Required: No
Integration: Google Tags
Geography: Available in all regions

Getting Started

Before you get started, make sure you have the following set up:

Instructions

To add a Google Ads tracker to your Google Tag Manager integration in Jane, follow these steps. Once complete, your Google Ads campaign will be listed on the Google Tag Manager integration page.

  1. Go to Settings > Integrations.
  2. In the Google Tag Manager integration, click Get Started.
  3. Click Add a tracker.
  4. Choose Google Ads.

📣 Heads up: You can only have one conversion action linked at a time.

  1. Enter your Google Ads Customer ID. To find this:
    • Log in to your Google Ads account.
    • Copy the 10-digit number in the upper right corner of your screen.

A Google Ads account page with the 10 digit number circled in the upper-right corner of the screen

  1. Click Next
  2. Enter your Google Ads Conversion Action URL, and Jane will automatically detect the Conversion Action ID. To find this:
    • In your Google Ads account, go to Goals > Summary.
    • Click the down arrow next to your conversion goal.
    • Click on the conversion action you created.

A Google ads account open to the Goals tab

    • Copy the URL in the browser of your conversion action and paste it into Jane

the browser open with the URL highlighted

  1. Click Add Tracker.
  2. Grant Jane's server access to your Google Ads account by following the steps in the pop-up.
  3. Click Done to close the pop-up.

🩵 Jane Tip: If your ads send visitors to your website before they book in Jane, set up cross-domain measurement in Google Analytics so the visit to your website and the booking in Jane count as one continuous session, keeping the ad's attribution intact.

What to Expect

Your Google Ads campaign name will be listed in Settings > Integrations > Google Tag Manager. Conversion and ad attribution data will be sent to Google Ads within 24–48 hours of adding your tracker.

Important Notes

  • Jane strips PHI and PII from all patient data before it is sent to Google.
  • You can only link one Google Ads conversion action at a time.

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