If you would like to nerd out on the stats of how many people are using your online booking site, you can use Google Analytics.
If you don’t have a Google Analytics account already, your first step will be to sign up for a free account. You can Sign Up Here.
Google has great guide documentation to help you through the sign-up process, step by step: Get Started with Analytics.
Google requires you to set up a new Property specifically for your Jane online booking site. This property will have its own Measurement ID, separate from the one for your main website.
Here’s a series of screenshots that walks you through the process.
If you have already set up a GA4 tag set up, you can skip creating a new Property and head to Step 3 as outlined below.
Step 1 - Create a New Property
If you don’t already have one, hop over to Admin Settings (the gear icon), and click the blue “Create Property” button to get started.
Step 2 - Follow the Steps to Create a Property
Step 3 - Get Your Measurement ID from “Data Streams”
Step 4 - Enter Your Measurement ID in Jane
Tracking Appointment Booking Page Views
View your property, and select “Create Custom Event”
We want to let Google Analytics (GA) know anytime someone makes it to the “Thanks for Booking” page and successfully books an appointment online. To do this, we’ll let GA know to trigger an event anytime a visitor hits a page location that includes “appointments” in the URL.
The “Thanks for Booking” page is the only one that contains this value does the keyword “/appointments”.
Cross-Domain Tracking
You may want to preserve any attributions associated with a particular visitor to your main website as they jump over to book an appointment in Jane.
Check out Google’s documentation on Cross-Domain Measurement for additional support.
Privacy Policy
Section 7 of Google Analytics’Terms of Service states:
“You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies, identifiers for mobile devices (e.g., Android Advertising Identifier or Advertising Identifier for iOS) or similar technology used to collect data. You must disclose the use of Google Analytics, and how it collects and processes data. This can be done by displaying a prominent link to the site “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/, or any other URL Google may provide from time to time). You will use commercially reasonable efforts to ensure that a User is provided with clear and comprehensive information about, and consents to, the storing and accessing of cookies or other information on the User’s device where such activity occurs in connection with the Service and where providing such information and obtaining such consent is required by law.”
To learn more about the terms of service for using Google Analytics, please visit their Marketing Platform website.
Happy tracking!