Jane's Guide

Here's all the help you need to use Jane.


Google Analytics

  1. Online Booking
  2. Google Analytics

    3. 6 min read
    Thrive Plan

If you would like to nerd out on the stats of how many people are using your online booking site, you can use Google Analytics.

Getting Started

If you don’t have a Google Analytics account already, your first step will be to sign up for a free account. You can Sign Up Here.

Throughout this process, you’ll want to have this guide from Google open: Get Started with Analytics.

Google requires you to set up a new Property specifically for your Jane online booking site. This property will have its own Measurement ID, separate from the one for your main website.

Note 📝: If you have already set up a GA4 tag set up, you can skip creating a new Property and head to Step 3 as outlined below.

Let’s dive in 🤿

Step 1 - Create a New Property

If you don’t have one yet, open Admin Settings by selecting the gear icon in the bottom left corner. Next, click Create > Property.

An image of the navigational steps to begin creating a property

Step 2 - Follow the Steps to Create a Property For Your Online Booking URL

Not sure what your URL is? Check out our How to Change (and Find!) Your Online Booking Website Address (URL) guide.

An image of what the screen looks like when you're creating a property

Step 3 - Get Your Measurement ID from “Data Streams”

Within the Admin Settings (the gear icon) and under the Data Collection and Modification section, select Data Streams. From there, you can click on Add stream on the right, select the Web option from the dropdown menu.

An image of the navigational steps

If you have a stream created, you can click on the > icon on that data stream and click on the overlapping squares icon to copy the Measurement ID.

An image of where to view and copy the measurement ID within the Google Analytics platform

Step 4 - Enter Your Measurement ID in Jane

You will want to head to Settings > Integrations under your Jane account and copy the Measurement ID into the provided field.

An image of where to enter the measurement ID in Jane

 

Tracking Appointment Booking Page Views

Within the Admin Settings, click on Data Display to expand the toggle and select Events. Next, click on Create Event.

An image of the navigational steps to create an event within the Google Analytics platform

We want to let Google Analytics (GA) know anytime someone makes it to the “Thanks for Booking” page and successfully books an appointment online. To do this, we’ll let GA know to trigger an event anytime a visitor hits a page location that includes “appointments” in the URL.

You’ll start off by creating an event with the name appointment_booked and toggling on the Mark as key event setting.

An image of where to enter in the event name and where to turn on the Mark as kkey event toggle

A new section will open up where you’ll want to se the counting method to either:

  • Once per event: This counts an event as a key event every time a user interaction happens.
  • Once per session: This counts as an event only once within a particular session.

An image of where you'll select the preferred counting method

Ensure that you select the Create with no code option. The “Thanks for Booking” page is the only one that contains this value, which includes the keyword “/appointments”, so you’ll want to enter that into the URL field.

An image of where to enter the /appointments value

❗️Please note that it may take 24-48 hours for event data to be collected and processed after creating an event. Once this is complete, you’ll be able to track events and set a Key Event.

Cross-Domain Tracking

You may want to preserve any attributions associated with a particular visitor to your main website as they jump over to book an appointment in Jane.

Check out Google’s documentation on Cross-Domain Measurement for additional support.

 

Privacy Policy

Section 7 of Google Analytics’Terms of Service states:

“You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies, identifiers for mobile devices (e.g., Android Advertising Identifier or Advertising Identifier for iOS) or similar technology used to collect data. You must disclose the use of Google Analytics, and how it collects and processes data. This can be done by displaying a prominent link to the site “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/, or any other URL Google may provide from time to time). You will use commercially reasonable efforts to ensure that a User is provided with clear and comprehensive information about, and consents to, the storing and accessing of cookies or other information on the User’s device where such activity occurs in connection with the Service and where providing such information and obtaining such consent is required by law.”

To learn more about the terms of service for using Google Analytics, please visit their Marketing Platform website.

Happy tracking!