Hi everyone, Ali here, Co-Founder and Co-CEO of Jane.

Practitioner Search has been running quietly in a few BC communities for over a year, and now we're expanding it across the rest of the province.

I wanted to share the thinking behind what we're doing, how we're approaching it, and where your voice fits in.

Why Practitioner Search?

At Jane, we're always looking for ways to help the helpers, and that means helping you stay as busy as you'd like to be, while also making care easier to access for patients in your community.

Over the years, we've heard from both sides of the care circle:

• Practitioners have asked us for support in filling last-minute openings and growing their client base
• Patients have asked for a way to quickly find trusted care when they need it most, not in weeks, but in hours or days

We believe Jane is in a unique position to thoughtfully bridge that gap, and do it in a way that puts you first.

What We're Building And What We're Not

Jane's Practitioner Search isn't a directory or a marketplace, at least not in the way you might expect. There are no ratings or reviews, just real-time availability, based on your clinic's existing online booking setup.

• Participation is completely optional
• Clinics have full control over whether or not they appear
• Bookings happen through your existing flow, so you remain the trusted provider
• Patients must log in with their Jane credentials to access the site
• If a patient has been to your clinic, we list you first, to protect the relationships you've already built with your patients
• We're not selling data, ranking clinics, or putting you in competition with peers

This is a lightweight, opt-in way to be visible to patients who are already looking for last-minute care.

What Comes Next?

We've been rolling this out slowly and deliberately from the start, starting small (Squamish, North Vancouver, the Okanagan), listening to feedback from clinics and patients, and making thoughtful changes to the product along the way, and it's what will guide how and when we bring this to the rest of Canada.

Your Voice Matters

This is just the beginning, and we want your feedback. What would make this truly helpful for you? What gives you pause? What should we do differently?

If you'd like to share your thoughts, you can do that here or reach out to [email protected].

At Jane, our mission is to help the helpers, and our promise is to do that in a way that's always human, thoughtful, and genuinely useful. We're building this with care, and your insight helps us do it better.

-Ali