Google Analytics

Jane is now compatible with Google Analytics 4 (GA4)! 🎉

On July 1st, 2023, Google Analytics will replace their Universal Analytics (UA) with their next-generation tracking solution, Google Analytics 4 (GA4).

Learn more on Google’s support page here >

What you’ll want to do to prepare for the upgrade:

1. Before July 1st 2023, you’ll want to generate your new GA4 tracking ID in Google by following the steps in their migration guide.

2. Bring your new tracking ID to Jane by heading to Settings > Integrations > Google Analytics and selecting Add Another Tracking ID:

Next, click Edit next to the new GA4 box:

Enter your new GA4 tracking ID and then click Save:

Once your new tracking ID is saved, you can remove your old one by clicking Edit and then deleting your old tracking ID for Google Universal Analytics.

All done! Back to the guide ⤵️

If you would like to nerd out on the stats of how many people are using your online booking site, you can use Google Analytics.

If you don’t have a Google Analytics account already, your first step will be to sign up for a free account. You can Sign Up Here.

Google has great guide documentation to help you through the sign-up process, step by step: Get Started with Analytics.

Google requires you to set up a new Property specifically for your Jane online booking site. This property will have its own Measurement ID, separate from the one for your main website.

Here’s a series of screenshots that walks you through the process.

If you have already set up a GA4 tag set up, you can skip creating a new Property and head to Step 3 as outlined below.

Step 1 - Create a New Property

If you don’t already have one, hop over to Admin Settings (the gear icon), and click the blue “Create Property” button to get started.

Step 2 - Follow the Steps to Create a Property

Step 3 - Get Your Measurement ID from “Data Streams”

Step 4 - Enter Your Measurement ID in Jane

 

Goal Tracking

For Google Analytics 4

View your property, and select “Create Custom Event”

We want to let Google Analytics (GA) know anytime someone makes it to the “Thanks for Booking” page and successfully books an appointment online. To do this, we’ll let GA know to trigger an event anytime a visitor hits a page location that includes “appointments” in the URL.

The “Thanks for Booking” page is the only one that contains this value does the keyword “/appointments”.

For Universal Google Analytics Properties

If you want to track booked appointments as a conversion goal in Google Analytics, you can use the following goal expression in your yourclinic.janeapp.com Google Analytics Property:

^/appointments/.*

In the Admin area your Google Analytics Account head to Goals under View.

Click Create New Goal and then mark the Custom radio button. Then click Continue.

Next, you will set the name and type of goal you wish to track. Set this goal as a Destination and call it “Booked Appointments.” Click Continue.

Finally, you will set the Goal Details so that your goal Destination uses a Regular Expression to determine when a goal conversion has occurred. Use the drop-down menu to select Regular Expression and copy the following expression into the open field adjacent: ^/appointments/.*

Click Save and you are done! Now Google Analytics will begin tracking each time someone completes a booking on your Jane URL.

Goal Tracking For Multiple Locations

If you have multiple clinic locations in Jane, you may be thinking… Wow, how neat is that Google Analytics integration? What if I want to set up goals per location in my Jane account? To see appointments booked per location, for example?

I have great news, it is possible to set up individual goals per location. We just need to make a slight tweak when creating goals. Rather than typing in ^/appointments/.* we would input ^/locations\/location-name-from-url/.* in the Regular Expression box.

Now you’re tracking brilliantly for each of your locations.

 

Cross-Domain Tracking

You may want to preserve any attributions associated with a particular visitor to your main website as they jump over to book an appointment in Jane.

If you are using GA4 property

The new version of Google Analytics has changed the way information is tracked about your visitors. Check out Google’s documentation on Cross-Domain Measurement for additional support.

If you are using a Universal Analytics property

You will need to set up Google’s Linker Plugin which will track traffic from your main website to your Jane site. Here’s Google’s extensive guide on the topic: Google’s Linker Plugin Guide.

The important bit is this, which you can add to your existing Google Analytics tracking code on your main website (not your Jane site):

// Loads the Linker plugin

ga('require', 'linker');

// Instructs the Linker plugin to automatically add linker parameters // to all links and forms pointing to the domain "destination.com". gtag('set', 'linker', {'domains':['YOURCLINIC.janeapp.com']} );

All you need to do is replace yourclinic.janeapp.com with your own Jane URL and add the Google Analytics code above to your website. It is recommended that you place your code in the head of your site and between script tags.

 

Privacy Policy

Section 7 of Google Analytics’Terms of Service states:

“You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies, identifiers for mobile devices (e.g., Android Advertising Identifier or Advertising Identifier for iOS) or similar technology used to collect data. You must disclose the use of Google Analytics, and how it collects and processes data. This can be done by displaying a prominent link to the site “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/, or any other URL Google may provide from time to time). You will use commercially reasonable efforts to ensure that a User is provided with clear and comprehensive information about, and consents to, the storing and accessing of cookies or other information on the User’s device where such activity occurs in connection with the Service and where providing such information and obtaining such consent is required by law.”

To learn more about the terms of service for using Google Analytics, please visit their Marketing Platform website.

Happy tracking!