If you would like to nerd out on the stats of how many people are using your online booking site, you can use Google Analytics.
Google requires you to set up a new Property specifically for your Jane online booking site. This property will have its own Tracking ID, separate from the one for your main website.
Here’s a series of screenshots that walks you through the process.
Step 1 - Log into Google Analytics, and open Admin Settings
Step 2 - Create a New Property in Google Analytics
Step 3 - Enter Your Jane Online Booking URL
Step 4 - Get Your Tracking ID
Step 5 - Enter Your Tracking ID in Jane
Plugin on Your Main Website (Optional)
The last step is to set up Google’s Linker Plugin which will track traffic from your main website to your Jane site. Here’s Google’s extensive guide on the topic:
The important bit is this, which you can add to your existing google analytics tracking code on your main website (not your Jane site):
// Loads the Linker plugin
// Instructs the Linker plugin to automatically add linker parameters
// to all links and forms pointing to the domain "destination.com".
ga('linker:autoLink', ['yourclinic.janeapp.com'], false, true);
All you need to do is replace yourclinic.janeapp.com with your Jane URL and add this code to your existing Google analytics code. (Before the </script> tag)
If you want to track booked appointments as a conversion goal in Google Analytics, you can use the following goal URL in your yourclinic.janeapp.com google analytics property:
You can use the “Placed an Order” goal template, and on the 3rd step, be sure to change the Destination dropdown to “Regular Expression” and paste the above code into the field.
Tracking Organic Searches and using Google Tag Manager
Clinics frequently ask how to track conversion rates for traffic navigating to their website and online booking sites from paid advertisements and organic searches. To track this type of behavior, you will need to use Google Tag Manager. You can learn more about Google Tag Manager here. It should be noted that Jane’s Google Analytics integration does not support Google Tag Manager, so there isn’t a way to directly track user behavior from their starting point all the way through a booked appointment conversion.
However, you can set up a separate property for your clinic’s website in Google Analytics to track your visitors’ behavior across domains and within your website. Google Tag Manager will help you to track things like AdWords conversions, “onclick” events like when a visitor navigates from your home page to your “Contact Us” page, or maybe when a visitor lands on a “thank you” page generated by completing a form to sign up for your marketing email campaigns.
You and your web-developer can get very creative with your website and the tags and variables you set up in Google Tag Manager. This will help you to glean a lot of good insight into what is successfully driving your visitors’ behavior and how effective your website is at encouraging completion of a call to action that results in a goal conversion.
Both properties in Gooogle Analytics will be collecting data on your user behavior. You can then cross-compare the data from the property tied to Jane’s Google Analytics integration and your online booking site with the data reported by your website’s property and the goals connected with the tags and variables you set up in Google Tag Manager.