For 21 years, Ildi has served as a consultant, business coach and trusted adviser to over 400 top medical aesthetic clinics in the fields of dermatology, plastic surgery, med spas and private-pay clinics. She is recognized as an award-winning business thought-leader and business operations expert using her proven approach to help medical aesthetic practices increase profits by developing leadership and systems to become in-demand clinics with a positive 'everyone sells' culture that keeps their team and business growing. Ildi has been recognized with prestigious awards and multiple nominations for entrepreneurial achievements. As a former clinic owner, Ildi led a team of 22 to become one of Canada's top 20 clinics before selling the practice in late 2019. Ildi brings an intimate insider perspective of the daily challenges of owning and operating a clinic in a competitive market. “I believe that focusing on internal marketing to enhance the patient experience is the pathway to becoming a profitable and uncopyable clinic.” Ildi offers a suite of transformative services designed to elevate the practice and profitability including her signature program, Clinic Transformations®, a hybrid of 1:1 coaching and peer advisory focusing on leadership and business development. Hire Right the First Time©, an invaluable, step-by-step hiring course and toolkit that equips clinics with the resources to make effective hiring decisions, saving time and money. Her masterclasses and workshops are renowned for their practical, proven approaches, how-tos and actionable formats.