Alexis (Lex) Lancaster, founder and CEO of Lex Lancaster Creative Co., provides executive and creative solutions for health and wellness entrepreneurs. As a Doctor of Physical Therapy herself with a passion for technology, systems, and the craft of writing, Lex is uniquely equipped to provide tailored and innovative strategies that help health and wellness businesses thrive through personalized, done-for-you solutions. Her expertise, professionalism, and commitment to helping her clients succeed has led her to help countless entrepreneurs free up their valuable time and streamline and grow their businesses. In her business, she helps business owners build smart systems, run successful launches, and create websites of their dreams.