Maybe you'd be a great fit for Jane's team.

Performance Marketing Manager

We’re super proud that 85% of Jane’s customers come from referrals. Our Performance Marketing Manager will augment this strong word of mouth and community-based growth we’ve seen throughout Jane’s history, helping us introduce Jane to more clinic owners and practitioners.

Our goal is not to get clicks, but to make sure that the content says the right thing and shows up at the right time. This takes attention to detail and a passion for the inner workings of search combined with a deep and passionate focus on who it is that Jane can actually help out there in the world. We need your help telling them that Jane is a solution that could make running their small business healthcare practices easier. What a wonderful story to tell.

We are currently a team of 350 people, but you will be the primary point person for our digital advertising. That means you are incredibly important - we need YOU to be the expert on paid advertising.

While our growth continues to be driven by customer referrals, we have seen great success from our online advertising tests. We'd like to expand this avenue of awareness into next year by introducing more budget, more campaigns, and you (!) to manage it all. Every customer we get through a paid ad contributes 2 to 3 more with referrals, so your contribution to Jane's growth goals in 2023 will be significant. In this role, you'll champion our online advertising program with a broad cross-section of Jane, including our support, content, and product teams.

Like with all positions at Jane, this position is a remote position, allowing you to work anywhere you want across Canada. Building a delighted team who can delight our customers is part of Jane’s DNA, so even though we’re not a strict 9 to 5 environment, we’re working hard to ensure that you also have a life outside of work. We pride ourselves on flexibility & autonomy, and when it comes to decision making, we take a decentralized approach ensuring that our teams’ voices aren’t just heard, but are acted upon. We’re building something special at Jane, and we back that up with an employee stock option plan that ensures that everyone has a chance to share in Jane’s success.

We really want the people who work at Jane to love being here, so it's important that we start off with a bit about what makes our company unique. Here are some specifics about what Jane is all about, and with these, hopefully, you have a better idea if this might be the kind of company you want to be part of.

We’re a North Vancouver-born SaaS company with a distributed remote team across Canada, and our platform is modernizing the world of practice management software. We enable the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital-first way through features such as online booking, charting, scheduling, secure video, and billing along with an evolving library of features.

Tens of thousands of healthcare practices globally are now running on Jane. In 2021, we processed over 73 million patient appointments, and our scheduling application alone handles more than 10 million API calls per day. Jane is now the number one choice for Allied Healthcare practitioners in Canada. We’re growing quicker in the US than we were here in Canada 3 years ago, and we’re now helping run clinics in 44 countries.

We’re profitable and growing organically to the point where 85% of our customer growth is either from customer referrals or word of mouth. Growth like this is unique, and it doesn’t happen by chance. We have a brilliant team of over 350 employees who all do an amazing job of listening to our customers, building what they need, and providing industry-leading support.

Of course, it's not all about the numbers, but this puts into perspective the scale of Jane, from the thousands of practitioners whose lives are made easier each day to the millions of patients receiving treatment. If you’re the type of person excited by this growth, we’d love to speak with you.

What you'll be doing:

  • Constantly test across the core elements of audiences, ads, and offers across each campaign and channel
  • Use a process of testing to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, search query mining, keyword expansion, LP testing, and improvement of bid management processes across both channels
  • Proactively recommend new strategies based on what you’re seeing and testing on what ads to run, what platforms, and why
  • In collaboration with data analytics team, troubleshoot gaps in data between media reporting, our platform and internal analytic tools
  • Brief-in and project manage creative production with Jane’s Content Team
  • Oversee cleanup of any rules, logic, etc in data feed to ensure complete clean data is pushed from data feed to media platforms
  • Maintain up-to-date knowledge of best practices and strategies for all digital acquisition channels
  • Ensure accuracy and consistency of data feed & actively monitor consistency of data that gets passed through to data feeds used in paid media programs
  • Work with internal and external stakeholders (i.e. Dev or content teams, data teams, ad platforms, etc) to identify and troubleshoot data errors or issues with feeds in the media platforms
  • Analyze performance and pull together reports connecting media results to campaign goals making recommendations for future spend, targeting, creative and beyond

So what are we specifically looking for?

  • In-house Performance Marketing experience
  • Proven experience managing budgets and allocating dollars strategically
  • You've been focused entirely on digital advertising for the last year, minimum 5+ years of hands-on marketing experience, including paid search
  • Proficiency in drafting and explaining data-based reports - we want you to help us understand what's working and what's not
  • Experience improving account performance in Adwords or Facebook advertising, and a desire to champion both
  • Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization - help us grow our advertising program

Bonus points:

  • Experience with a high growth SaaS startup
  • Experience in healthcare

As well as a great team, you'll have…

  • The ability to work from anywhere in Canada. We also have some flexibility to occasionally work outside of Canada
  • An equitable approach to compensation means compensating you for the positive impact you have on our customers, product, and people
  • Jane’s Employee Stock Option Plan. Jane is privately owned, growing very fast and operating profitably. Profitable hyper-growth rarely happens at our scale. When it does, it creates value quickly (it already has for many of our team members)
  • A flexible time off package that includes your vacation time, holiday gifted time off for everyone at Jane, 3 Janecation days and your birthday off (because who wants to work on their birthday?)
  • Jane provides extended health care benefits to you and your dependents starting on your very first day. You’ll receive $750 per individual Allied Health discipline along with $2,000 in coverage for Registered Clinical Counsellors, Psychotherapists, Psychologists, and Social Workers
  • A $500 wellness spending account to use towards maintaining your health and wellness in whatever way works best for you
  • Parental top-up that allows Janers to plan for the future
  • Access to eCounselling, primary care, legal and financial counselling, and career coaching

At Jane, we’re committed to fostering an environment that allows you to come to work as your truest self. We believe it’s important to actively recognize, embrace, and celebrate our differences in order to make Jane an inclusive, equitable, and diverse workplace.

We want to build a team of people who make conversations rich with perspective and experience. We are committed to listening to every voice in order to learn and grow because doing this will allow us to meet the needs of the diverse community of helpers that Jane serves.

We do not tolerate discrimination, prejudice, or oppressive isms of any kind. Employment is decided on the basis of qualifications, merit, experience, and the needs of the Jane community. We encourage anyone who requires accommodation or adjustments throughout the interview process to let us know, and we will do our best to support you.